Social media can be a valuable tool when it comes to your job search, but only if it is used judiciously.
For every positive action you can take using social media to further your employment hunt, there are
easy mistakes to be made. Mistakes that can jeopardise your good work. Read on for more information.
Use the right platforms with the right profile
Take care when building your online profile. Because social networks are so fluid and entwined, it can be
very easy for your next employer to find you in the online world and make opinions on who you ‘really’
are! So, before commencing the job hunt, make sure you have a professional presence on LinkedIn and
consider using Twitter and Facebook judiciously, perhaps under an alias. Delete any dubious posts,
photos, comments or conversations and ensure that everything left over is something you’d be happy
for your employer to see.
It’s important too that your online profiles are consistent. Don’t have a Facebook profile that presents
you as a laid-back, casual party animal and a LinkedIn profile that claims you are a driven, workcommitted
overachiever! This could confuse your potential employer and suggest that you’re not
genuine. Show who you really are, but ensure it’s a professional, respectable and positive
representation of the best of you. Consider your privacy settings too; some people still want to have a
personal profile that is aligned to non-work interests, so keep these marked private and check your
settings very carefully to ensure that these spaces are locked down to trusted contacts only.
In terms of which social networks to choose, remember that the demographics involved vary wildly.
Facebook is ideal for younger people and for marketing. For more senior individuals and executives,
LinkedIn is the best business site, but new portals and platforms spring up all the time.
Develop your work reputation
Regardless of whether you’re seeking private hospital jobs, regional retail jobs or media roles, an
effective online platform is essential. Make it hard-hitting by describing your work history,
achievements, skills and experiences. Start contributing to blogs and groups within your field and get
yourself known. Also, ask for recommendations from other contacts to show your reputation. Sharing
knowledge in an online forum is also a great way to get known for all the right reasons.
Things to avoid
Of course, for every positive action, there are things you absolutely must avoid when creating your
professional online space. Glamour shots, drinking shots, crazy and generally obscure photos generally
aren’t a great idea. Consider if you’d be happy showing it to your boss and delete or hide accordingly!
Equally, never fall into the trap of badmouthing a boss or slating your employer on a social networking
site, regardless of whether your comments pertain to a current or former role. Your perceptions and
comments may be funny to your friends, but they’re likely to ring alarm bells to employers who aren’t
interested in hiring unprofessional staff. Don’t ruin all the good work you’ve done in developing your
online profile with a few ill-considered comments that damage your professional reputation.
Visit us today mehanhr.com and one of our consultant will advice you on how to prepare you for the